SEO Prompts
Browse copy-ready SEO prompts for keyword research, content briefs, on-page SEO, meta tags, internal linking, technical SEO, content optimization, schema, competitor analysis, and local SEO.
Copy a prompt, replace the placeholders with your keyword, URL, page type, or business details, and use it in ChatGPT, Gemini, Claude, or any AI assistant.
Act as an SEO content strategist. Create a complete content brief for the keyword [keyword]. Include search intent, target reader, page angle, title ideas, meta description, H2/H3 structure, FAQs, internal links, schema ideas, and writer notes.
What Are SEO Prompts?
SEO prompts are instructions you give to an AI tool like ChatGPT to complete SEO tasks such as keyword research, content briefs, on-page optimization, meta tags, internal linking, technical audits, schema planning, and content improvement.
A weak SEO prompt usually gives a broad answer because it does not include the keyword, page type, search intent, audience, or expected output format.
A better SEO prompt gives the AI clear context. It explains what SEO task needs to be done, what page or keyword is involved, who the target audience is, and what the final output should include.
These SEO prompts can help SEOs, bloggers, marketers, agencies, website owners, and content teams create more useful SEO workflows faster.
They define the SEO task
SEO prompts tell the AI whether you need keyword research, a content brief, meta tags, internal links, schema ideas, or audit suggestions.
They add search context
Good prompts include the keyword, page type, search intent, audience, and business context.
They improve SEO workflow
Better prompts can help you plan, optimize, audit, and publish SEO content with more clarity.
What Makes a Good SEO Prompt?
A good SEO prompt gives the AI enough information to understand the keyword, page type, search intent, audience, task, and expected output.
SEO Role
Tell the AI what kind of SEO expert role it should take before answering.
Task Type
Define the exact SEO task you want the AI to complete.
Target Keyword
Add the keyword, topic, URL, draft, or page details the AI should focus on.
Page Type
Different page types need different SEO recommendations.
Search Intent
Search intent helps the AI understand what the user expects from the page.
Audience
Mention who the page is for so the SEO direction matches reader needs.
Output Format
Tell the AI how the SEO answer should be structured.
Constraints
Add rules that keep the SEO output practical and safe from low-quality advice.
A strong SEO prompt should be page-specific.
If the prompt does not include keyword, page type, search intent, and audience, the AI may give general SEO advice instead of useful page-level recommendations.
Copy-Ready SEO Prompts by Task Type
Copy these SEO prompts and replace the placeholders with your keyword, page type, URL, business, audience, or content details.
Tip: For better SEO output, always replace placeholders like [keyword], [page URL], [business], [audience], or [competitor] before using the prompt.
Generate a custom SEO prompt →Keyword Research Prompt
Act as an SEO keyword research expert. Find keyword ideas for [topic/business/niche]. Group them by search intent, funnel stage, page type, priority, and content opportunity. Include primary keywords, supporting keywords, question keywords, comparison keywords, and commercial keywords.
Best for: keyword discovery, content planning, topic clusteringKeyword Clustering Prompt
Act as an SEO strategist. Cluster these keywords: [paste keywords]. Group them by search intent, topic similarity, page type, funnel stage, and primary page target. Suggest which keyword should be the main keyword for each cluster.
Best for: keyword mapping, silo planning, topical authoritySearch Intent Mapping Prompt
Act as a search intent analyst. Analyze the search intent behind these keywords: [paste keywords]. Classify each keyword as informational, commercial, transactional, local, comparison, or problem-solving, and suggest the best page type for each.
Best for: intent analysis, page planning, content strategySEO Content Brief Prompt
Act as an SEO content strategist. Create a complete content brief for the keyword [keyword]. Include search intent, target reader, page angle, title ideas, meta title, meta description, H2/H3 outline, FAQs, internal link suggestions, schema ideas, examples to include, and final writer notes.
Best for: blog briefs, writer handoff, SEO content planningBlog Outline Prompt
Act as an SEO blog strategist. Create a detailed blog outline for [keyword] targeting [audience]. Include the recommended H1, H2s, H3s, intro angle, key points, examples, FAQs, internal links, and conclusion CTA.
Best for: blog outlines, SEO writing, article planningService Page Brief Prompt
Act as an SEO service page strategist. Create a service page brief for [service keyword] targeting [audience/location]. Include search intent, hero angle, pain points, benefits, proof sections, FAQs, internal links, schema ideas, and CTA placement.
Best for: service pages, local SEO pages, commercial pagesOn-Page SEO Review Prompt
Act as an on-page SEO expert. Review this page content or page details: [paste content/details]. Suggest improvements for title, meta description, H1, H2s, keyword usage, internal links, image SEO, CTA placement, schema, topical depth, and content clarity.
Best for: page optimization, SEO publishing, content refreshContent Optimization Prompt
Act as an SEO content optimization expert. Improve this existing content for the keyword [keyword]: [paste content]. Suggest missing sections, weak explanations, better headings, FAQs, internal links, topical gaps, examples, and a stronger CTA.
Best for: content updates, ranking improvement, refresh workPage Intent Alignment Prompt
Act as an SEO strategist. Check whether this page is aligned with the keyword [keyword] and search intent [intent]. Review the page type, H1, headings, content angle, CTA, FAQs, and internal links. Tell me what is mismatched and how to fix it.
Best for: intent mismatch, page clarity, ranking diagnosisMeta Title and Description Prompt
Act as an SEO copywriter. Write 10 meta title and meta description options for [keyword] and [page type]. Keep them search-intent aligned, click-worthy, natural, and not keyword-stuffed. Include character-friendly versions.
Best for: title tags, meta descriptions, CTR improvementTitle Tag Testing Prompt
Act as an SEO CTR strategist. Create title tag variations for [keyword] targeting [audience]. Make versions for benefit-led, problem-led, comparison-led, beginner-friendly, expert-led, and direct search intent angles.
Best for: CTR testing, search snippets, page optimizationMeta Description Improvement Prompt
Act as an SEO copy editor. Improve this meta description: [paste meta description]. Make it clearer, more useful, search-intent aligned, and more click-worthy without hype or keyword stuffing.
Best for: snippet improvement, existing page updatesInternal Linking Prompt
Act as an internal linking strategist. Suggest internal linking opportunities for [page/topic]. Include source page ideas, target page ideas, anchor text options, contextual placement suggestions, priority order, and why each link matters.
Best for: internal links, topical authority, crawl flowAnchor Text Prompt
Act as an SEO internal linking expert. Suggest natural anchor text options for linking from [source page] to [target page]. Include exact-match, partial-match, branded, descriptive, and contextual anchor variations.
Best for: anchor planning, blog-to-service links, topic clustersContent Cluster Linking Prompt
Act as a topical authority strategist. Build an internal linking plan for this content cluster: [paste pages/topics]. Identify pillar pages, supporting pages, link direction, anchor text, and priority links.
Best for: silo structure, content hubs, topical SEOTechnical SEO Audit Prompt
Act as a technical SEO auditor. Review these technical SEO issues: [paste crawl issues/audit notes]. Prioritize them by SEO impact, user impact, urgency, and implementation difficulty. Give a clear fix checklist.
Best for: crawl issues, indexing, technical auditsIndexing Diagnosis Prompt
Act as a technical SEO specialist. Diagnose why this page may not be indexed or visible: [paste URL/details]. Check possible issues related to crawlability, indexability, canonical tags, robots, sitemap, internal links, content quality, and search intent.
Best for: indexing issues, GSC checks, visibility problemsSite Architecture Prompt
Act as an SEO site architecture strategist. Review this website structure: [paste pages/categories]. Suggest a clearer structure for crawlability, topical authority, internal linking, user navigation, and conversion flow.
Best for: website structure, silos, navigation planningSchema Planning Prompt
Act as a structured data SEO specialist. Suggest the most suitable schema types for this page: [page details]. Explain which schema to use, why it fits, what properties to include, and what mistakes to avoid.
Best for: schema planning, rich results, structured dataFAQ Schema Prompt
Act as an SEO FAQ strategist. Create FAQ questions and answers for [page/topic] based on search intent. Keep the FAQs visible-page-friendly and suitable for FAQ schema. Avoid generic or duplicated questions.
Best for: FAQ sections, FAQPage schema, AEO contentSoftwareApplication Schema Prompt
Act as a structured data specialist. Create a SoftwareApplication schema plan for this tool page: [tool name and URL]. Include name, description, application category, operating system, offers, aggregate rating guidance, and implementation notes.
Best for: tool pages, web apps, free calculators, generatorsSERP Competitor Analysis Prompt
Act as an SEO competitor analyst. Analyze the top-ranking pages for [keyword]. Identify common content patterns, SERP intent, content gaps, missing angles, internal linking opportunities, and how my page can be more useful.
Best for: SERP analysis, content gaps, ranking strategyCompetitor Content Gap Prompt
Act as an SEO content gap analyst. Compare my page [page details] against competitors [competitor URLs/details]. Identify missing sections, weak explanations, proof gaps, FAQ gaps, internal link gaps, and opportunities to make the page stronger.
Best for: competitor comparison, content refresh, gap analysisBacklink Opportunity Prompt
Act as an SEO link building strategist. Analyze these competitor backlink sources: [paste sources]. Group them by opportunity type, relevance, difficulty, outreach angle, free/paid potential, and priority.
Best for: backlink planning, competitor links, outreach strategyLocal SEO Page Prompt
Act as a local SEO strategist. Create a local SEO page plan for [service] in [city/location]. Include search intent, title ideas, H1, service sections, local proof, FAQs, internal links, schema ideas, and CTA placement.
Best for: local service pages, city pages, local rankingsGoogle Business Profile Prompt
Act as a local SEO expert. Suggest Google Business Profile optimization ideas for [business type] in [location]. Include category suggestions, service descriptions, post ideas, review prompts, Q&A ideas, and local content opportunities.
Best for: GBP optimization, local businesses, maps visibilityLocal Content Ideas Prompt
Act as a local SEO content strategist. Generate local content ideas for [business/service] targeting [city/location]. Group ideas by service intent, local questions, comparison intent, neighborhood relevance, and trust-building content.
Best for: local blogs, service pages, location authorityHow to Use These SEO Prompts
Copy a prompt, replace the placeholders with real SEO details, and use the output as a structured starting point for research, planning, optimization, or publishing.
Choose the right task type
Start with the prompt that matches your SEO task, such as keyword research, content brief, on-page SEO, internal linking, schema, or technical audit.
Replace the placeholders
Change placeholders like [keyword], [page URL], [business], [audience], [location], or [competitor] with your actual details.
Add page type
Mention whether the prompt is for a blog post, service page, product page, homepage, tool page, landing page, or local SEO page.
Add search intent
Tell the AI whether the keyword intent is informational, commercial, transactional, local, comparison, or problem-solving.
Include real context
Add your current page details, competitor notes, audience, business goal, SERP observation, or SEO issue to get sharper output.
Review before applying
AI SEO output should be checked before implementation. Verify keyword intent, facts, schema needs, technical fixes, and final page quality.
Do not use AI SEO output without judgment.
AI can structure SEO thinking, but it can also miss SERP reality, tool data, business context, or technical limitations. Use prompts to speed up thinking, not replace SEO judgment.
SEO Prompt Formula
A strong SEO prompt should clearly define the SEO role, task, keyword, page type, search intent, audience, context, output format, and constraints.
SEO Role + Task Type + Keyword + Page Type + Search Intent + Audience + Context + Output Format + Constraints
SEO Role
Tell the AI whether it should act as an SEO strategist, content strategist, technical SEO auditor, or on-page SEO expert.
Task Type
Define whether you need keyword research, content brief, meta tags, internal linking, schema, audit, or content optimization.
Keyword or Page
Add the target keyword, topic, page URL, draft content, or important page details.
Search Intent
Explain whether the user wants information, comparison, purchase guidance, local service results, or problem-solving help.
Output Format
Ask for a content brief, checklist, table, audit report, keyword cluster, outline, or step-by-step SEO plan.
Constraints
Add rules like avoid keyword stuffing, avoid fake data, include FAQs, include internal links, or keep recommendations practical.
Basic SEO request → stronger SEO prompt
Instead of “help me with SEO,” write: “Act as an SEO content strategist. Create a content brief for the keyword [keyword] targeting [audience]. The page type is [page type] and the search intent is [intent]. Include title ideas, meta description, H2/H3 outline, FAQs, internal links, schema ideas, and writer notes. Avoid keyword stuffing and generic advice.”
Common SEO Prompt Mistakes
SEO prompts give generic output when they miss the actual search situation, page context, and expected SEO action.
No target keyword
A prompt like “help me with SEO” is too broad. Add the exact keyword, topic, URL, or page details.
No page type
A blog post, service page, product page, homepage, and tool page need different SEO recommendations.
Ignoring search intent
The prompt should clarify whether the searcher wants information, comparison, local service results, or buying guidance.
No audience context
SEO content changes depending on whether the reader is a beginner, buyer, founder, marketer, developer, or local customer.
Asking too many tasks at once
Keyword research, content brief, audit, schema, and internal linking should often be handled in separate prompt steps.
No output format
Ask for a content brief, table, checklist, audit report, keyword cluster, or step-by-step plan to make the answer usable.
No constraints
Add rules like avoid keyword stuffing, avoid fake data, no generic advice, include FAQs, or include internal linking ideas.
No real page context
For page-specific output, include the page URL, draft content, current headings, SERP notes, or competitor examples.
Give the AI the SEO situation, not just the SEO task.
Add the keyword, page type, search intent, audience, page context, and output format. This helps the AI produce SEO recommendations that are practical instead of generic.
SEO Prompts FAQs
Quick answers about using SEO prompts for keyword research, content briefs, on-page SEO, technical audits, internal linking, schema, and content optimization.
What are SEO prompts?
SEO prompts are instructions you give to an AI tool like ChatGPT to complete SEO tasks such as keyword research, content briefs, on-page optimization, meta tags, internal linking, technical audits, schema planning, and content improvement.
How do I use these SEO prompts?
Copy an SEO prompt, replace placeholders like [keyword], [page URL], [business], [audience], [location], or [competitor] with your real details, then paste it into ChatGPT, Gemini, Claude, or another AI assistant.
Can I use these SEO prompts in ChatGPT?
Yes. These SEO prompts can be used in ChatGPT. They can also work in Gemini, Claude, Perplexity, or other AI assistant tools with minor wording adjustments.
What should a good SEO prompt include?
A good SEO prompt should include the SEO role, task type, target keyword, page type, search intent, audience, context, output format, and constraints.
Can I use these prompts for keyword research?
Yes. You can use these SEO prompts for keyword discovery, keyword clustering, search intent mapping, question keyword research, commercial keyword research, and content planning.
Can I use these prompts for SEO content briefs?
Yes. You can use the content brief prompts to create outlines with search intent, target reader, page angle, title ideas, meta description, H2/H3 structure, FAQs, internal links, schema ideas, and writer notes.
Can I use these prompts for on-page SEO?
Yes. The on-page SEO prompts can help review title tags, meta descriptions, headings, keyword usage, internal links, image SEO, CTA placement, schema, topical depth, and content clarity.
Why do SEO prompts give generic answers?
SEO prompts often give generic answers when they do not include the target keyword, page type, search intent, audience, current page context, or expected output format.
How can I create a custom SEO prompt?
You can use the SEO Prompt Generator to create a custom prompt based on your SEO task, keyword, page type, search intent, audience, context, output format, and constraints.
Should I trust AI SEO output completely?
No. AI can help structure SEO thinking, but you should still verify search intent, keyword data, SERP reality, technical issues, schema requirements, and final page quality before implementation.
Need a Custom SEO Prompt?
Use the prompts above as starting points, or generate a custom SEO prompt based on your keyword, page type, search intent, audience, SEO task, context, and constraints.